Cracker Barrel Loses $100 Million in Value

[Hafar1014]

Red Neck Heaven is Po Folks or Golden Corral.

If I want to eat out, which I don't do much, I go to Ruth's Cris Steak House, Outback, or go to a decent Italian restaurant....and last resort Olive Garden.

I go to my Girl friend

 

[Mac-7]

They are failing and the same business plan will fail. They have to do something. Here is their EBITDA by year:

2021

$489M

2022

$271M

2023

$240M

2024

$176M

Two straight woke female CEOs did not help

DEI fails again

 

[22lcidw]

They changed their sign. Simply a tragedy of epic proportions. Lol

The article notes the drop is all over some perceived political mumbo jumbo.

People have sadly allowed politics to take over their lives.

It's that type of thinking that has caused all the issues in schools and with girl's sports just to start.

 

[citygator]

You libs always love supporting bull shit that you're told to support and yet turn your nose up to anything that's good and decent.

I don’t understand. I laid out their challenge. They are losing customers because the middle class is broke and shrinking. It’s happening to Chili’s and a whole bunch of mid tier restaurants.

What would you do?

 

[pknopp]

If you've ever been in one and look at the decor today...you'll understand why everyone is so pissed.

I have been. Many times. I don't go for the decor. I like their grilled chicken. As long as that doesn't change, I don't care.

Just like when I didnt care when Wendy's took out their old timey tables.

Cracker Barrel was a step back in time. Now it looks like any other fastfood restaurant. Comparable to McDonald's.

Yeah? I was in one recently. It hadn't changed. Maybe it will. It's sad how anything some people don't like they have to label it "woke". An example of a small mind IMO.

All restaurant chains update now and then.

 

[Darkwind]

How is the new logo woke?

I'm still waiting for one of you to explain this.

Why did they remove the old 'White' guy from the logo?

Answer that and you'll answer your question.

 

[pknopp]

Actually they are big in DEI and promoting sexual perversion

Something the old white guy in the logo would not spprove of

I missed the sex shows when I went. Are you sure you went to Cracker Barrel?

 

[citygator]

Two straight woke female CEOs did not help

DEI fails again

Mid tier restaurants are shaking out from less demand. Cracker Barrel is heavily tied to travel which is also falling. What would you do to change the trend from increased wages, increased food costs, falling customer count?

 

[pknopp]

It's that type of thinking that has caused all the issues in schools and with girl's sports just to start.

Yeah, I remember when Arby's changed their sign from the one with the Cowboy Hat on it to the one without it, girls thought it signaled they didnt have to wear a dress to school.

 

[Darkwind]

This is a place that used to pay homage to Americana. They attempted to take their customers back to a time when America was discovering herself.

Now, of course, and in this very threat, we see people making statements like, "Who cares", or "I don't go to a place for the interior".

It is just another avenue to white wash some of what was good about America to a sterile setting of grey people, all ording food, sitting with their heads down while they eat, disposing of their trash, and walking out.

No sense of belonging.
No sense of shared history.
No sense of camaraderie with their fellow citizens.

Just dull, grey, ineffective stuff.

 

[citygator]

Why did they remove the old 'White' guy from the logo?

Answer that and you'll answer your question.

Because their customer count is shrinking. It’s made up of old people who are dying and they are not getting younger people and families to come in. The whole sector is tough. The ones doing well are Olive Garden and Texas Roadhouse and other upper tier middle resturants. The cheap family places are getting torched by costs.

 

[odanny]

They are failing and the same business plan will fail. They have to do something. Here is their EBITDA by year:

2021

$489M

2022

$271M

2023

$240M

2024

$176M

Damn, that is really a drop off, but they threw a Hail Mary and it looks like it went into the stands.

 

[rightwinger]

No longer having an old Borax sign hanging in the store is "woke" to you. Sad really.

It is not woke

They are abandoning their country store image

 

[citygator]

It is not woke

They are abandoning their country store image

Let’s assume they are trying to lose money. They are obviously seeing a big red flag in their customer base and operating model and are searching for some way out of the inevitable.

 

[pknopp]

Let’s assume they are trying to lose money. They are obviously seeing a big red flag in their customer base and operating model and are searching for some way out of the inevitable.

If anything it is investors, not "woke".

 

[Mac-7]

Mid tier restaurants are shaking out from less demand. Cracker Barrel is heavily tied to travel which is also falling. What would you do to change the trend from increased wages, increased food costs, falling customer count?

I would begin by not driving customers away through wokeness

Starbucks is very urban and can get away with insulting average customers

But obviously Cracker Barrel cannot

 

[Thinker101]

Cracker barrel loses $100 Million after rebranding new logo.

When will companies realize drastic changes cause lost customers. I understand there may be a need to update, but drastic changes turn away customers/investors.

Companies need to make slow incremental changes to not turn away their core customers trying to chase new ones.

They should try not sucking. THAT may help, but I doubt it.

Most folks that invest in such places do so because they (for good or bad) like to frequent those places. Change them up and they will sell and move on to something else they like such as Walmart or the like.

They went from a semi-unique experience with authentic old stuff all over (each location was a bit different in that regard), to a cliché TJ Maxx interior design.

The one I used to go to I had donated an old Iceman sign that folks would hang in their window so the Iceman knew how much ice to deliver....It was still there years later.

Cracker Barrel Loss

Cracker Barrel is Bud Light 2.0.

 

[citygator]

I would begin by not driving customers away through wokeness

Starbucks is very urban and can get away with insulting average customers

But obviously Cracker Barrel cannot

Again. They are losing customers on an inevitable slide to bankruptcy. Your advice is: “Do nothing”?

 

[pknopp]

I would begin by not driving customers away through wokeness

Starbucks is very urban and can get away with insulting average customers

But obviously Cracker Barrel cannot

Its sad that coffee offends you.

 

[Mac-7]

Again. They are losing customers on an inevitable slide to bankruptcy. Your advice is: “Do nothing”?

You assume all the wrong things

I’m sure you nodded approvingly when biden claimed he could not stop the migrant invasion without new legislation