Netflix, once the God of streaming services, is in a fight for survival.
They dominated the market almost exclusively.
But then owners of production began limiting and finally cutting Netflix out of their content.
Over the past 2 or 3 years, Netflix has lost well over half of it's most popular content due to those owners starting their own streaming channel.
That is what sucks.
Today streaming TV is basically the same as cable TV. In order to see content you want - you have to subscribe to a bunch of channels you don't really want. Providers have turned the tables on streamers. I said this was going to happen at least 5 years ago.
So a part of what you are griping about is just Netflix trying to get people to watch content that can't be taken away from them.
I use to watch Netflix almost exclusively. They had everything. Now, I barely watch it at all. They lost virtually everything I use to watch.
I think you nailed. If you are as old as I am, you probably remember the days when all we had was a few TV channels. Oh, how we yearned for more choices. Thus began a 50 year journey to give the viewer everything they could possibly want. Today, they have it but how can they find it?
I use the same screen for both cable, and the internet. Sitting in front of me, I have a TV remote, a cable remote, and of course my pc mouse and keyboard. Last night I searched through Google, streaming services, cable, and the internet to decide on what to watch. After about 2 hours, it was time for the 10:00 news and couple hours of reading, thus ending my evening. It seems that is happening more and more theses days.
Comcast Cable (Xfinity) search capability includes Netflix, Prime, Hulu, Disney+, HBO Max and few other streaming services. This morning I picked up my Comcast remote and said Outlaw Josey Wales". It displayed Watch Options which included Netflix, Warner Bros, Paramount, and Comcast. Since I wasn't interested in watching today, I selected the Comcast channel and record.
There is a growing need for a service that indexes all streaming service's content so the viewer can quickly browse and search to find the desired content. Comcast does a pretty good job but they only search a few of the streaming services.