Stephanie
Diamond Member
- Jul 11, 2004
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Anchorage, Alaska - A campaign to boost Alaska tourism is getting national media attention, and that attention has piqued the curiosity of thousands, if not millions, of people. It was Monday when Alaska B4UDIE billboards were unveiled in Seattle, Los Angeles and Minneapolis, as a way to promote Alaska tourism.
“We're hoping they do a double-take, but not too long of a double-take while they're driving,” said Ron Peck, president, Alaska Travel Industry Association.
The edgy campaign has done exactly what officials with the Alaska Travel Industry Association had hoped.
“We have received interviews, request for interviews from CNBC, NBC, CNN, USA Today. New York Times is going to run an article and just this morning we did an interview with National Public Radio,” said Peck.
The billboards also advertise the Alaska B4UDIE Web site. Preliminary estimates show they've piqued the interest of millions of people.
“Our website was receiving, the very next day, over 1,000 hits an hour,” said Peck.
If you do a Web search, the slogan pops up on dozens of media sites, from Boston to Texas, CNN to The Washington Times.
“I've been in this position for over three years and in two days I’ve talked to more people in terms of radio and television interviews than I’ve probably done in the last year and a half. So it's causing a stir and it’s great news for Alaska and tourism in Alaska,” said Peck.
Alaskan scenery speaks for itself. It's a place that has more mountains than buildings, more wildlife than people and more glaciers than stoplights. Add the billboards into the mix, and it creates a great formula.
“It's just generated a great deal of response and that's really the intent. We want them to think about it a little bit and, in fact, we have actually had, anecdotally some folks send us emails saying, ‘Ya know, we've wanted to come to Alaska, and we saw the billboard and we booked our trip the next day,’” said Peck.
So far, it seems the effort to get thousands of people to take the trip of a lifetime is working. The buzz is big, and time will tell if the campaign this fall will bring in large numbers next summer.
Check out the web site.... alaskab4udie.com
“We're hoping they do a double-take, but not too long of a double-take while they're driving,” said Ron Peck, president, Alaska Travel Industry Association.
The edgy campaign has done exactly what officials with the Alaska Travel Industry Association had hoped.
“We have received interviews, request for interviews from CNBC, NBC, CNN, USA Today. New York Times is going to run an article and just this morning we did an interview with National Public Radio,” said Peck.
The billboards also advertise the Alaska B4UDIE Web site. Preliminary estimates show they've piqued the interest of millions of people.
“Our website was receiving, the very next day, over 1,000 hits an hour,” said Peck.
If you do a Web search, the slogan pops up on dozens of media sites, from Boston to Texas, CNN to The Washington Times.
“I've been in this position for over three years and in two days I’ve talked to more people in terms of radio and television interviews than I’ve probably done in the last year and a half. So it's causing a stir and it’s great news for Alaska and tourism in Alaska,” said Peck.
Alaskan scenery speaks for itself. It's a place that has more mountains than buildings, more wildlife than people and more glaciers than stoplights. Add the billboards into the mix, and it creates a great formula.
“It's just generated a great deal of response and that's really the intent. We want them to think about it a little bit and, in fact, we have actually had, anecdotally some folks send us emails saying, ‘Ya know, we've wanted to come to Alaska, and we saw the billboard and we booked our trip the next day,’” said Peck.
So far, it seems the effort to get thousands of people to take the trip of a lifetime is working. The buzz is big, and time will tell if the campaign this fall will bring in large numbers next summer.
Check out the web site.... alaskab4udie.com