Guy who owned a radio station I once worked for also owned a coal and oil delivery business.
We had standing orders: Upon learning of a gas explosion add to the program log, twice per hour, a commercial (he effectively paid himself and kept it legal) that ran:
Go Modern!
Go Gas!
Go (sound effect of major explosion)
No! Go COAL! The only solidly safe home
heating fuel. _________ Coal Company,
call us at _________!
I had to practice for over an hour to get the ominous-sounding
voice just right!
Funny thing.....
The old guy died decades ago. His grandchildren sold the radio station and converted the coal/oil business to a firewood and barbecue wood-chip business and are making more money than any of the former businesses made. People will pay huge amounts for "just the right" combination of wood chips to get the flavor they love.
Hint: A best seller in the liberal city is wood chips from old outhouse doors. The paper bags they sell it in have a picture of an old outhouse with a plaque - "The New Messiah Sat Here" screwed to the door jamb.