Adam's Apple
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- Apr 25, 2004
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Imagine This: No Ads, Just Super Philanthropy
By Ted Mandell, The Indianapolis Star
January 28, 2006
In a stunning, last-second announcement of unprecedented social consciousness, ABC announced that its complete lineup of advertisers for Super Bowl XL have scrapped their planned commercials and donated their exorbitant costs of airing a 30-second ad during the game to grass roots social agencies nationwide in dire need of financial support.
Traditionally a staple among Super Bowl advertisers, Anheuser-Busch has pulled its 10 ads featuring flatulent Clydesdales. Busch will instead launch a minimalist ad campaign the week after the game with the following white text scrolling on a simple black background. "The Busch family has come to the realization that they could make a much larger impact in society by taking the money normally spent in one 30-second Super Bowl spot and donating it to a homeless center. So that's what we've done. Ten times over."
"Instead of airing farting horses, we will be feeding and housing 4,700 Americans for an entire year," noted a Busch spokeswoman. "We decided it's probably not necessary to spend $26 million in five minutes to get Americans to drink beer. Clearly, this alternative is Bud wiser."
for full article:
http://www.indystar.com/apps/pbcs.dll/article?AID=/20060128/OPINION/601280388&S...
By Ted Mandell, The Indianapolis Star
January 28, 2006
In a stunning, last-second announcement of unprecedented social consciousness, ABC announced that its complete lineup of advertisers for Super Bowl XL have scrapped their planned commercials and donated their exorbitant costs of airing a 30-second ad during the game to grass roots social agencies nationwide in dire need of financial support.
Traditionally a staple among Super Bowl advertisers, Anheuser-Busch has pulled its 10 ads featuring flatulent Clydesdales. Busch will instead launch a minimalist ad campaign the week after the game with the following white text scrolling on a simple black background. "The Busch family has come to the realization that they could make a much larger impact in society by taking the money normally spent in one 30-second Super Bowl spot and donating it to a homeless center. So that's what we've done. Ten times over."
"Instead of airing farting horses, we will be feeding and housing 4,700 Americans for an entire year," noted a Busch spokeswoman. "We decided it's probably not necessary to spend $26 million in five minutes to get Americans to drink beer. Clearly, this alternative is Bud wiser."
for full article:
http://www.indystar.com/apps/pbcs.dll/article?AID=/20060128/OPINION/601280388&S...
