- Sep 14, 2011
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The Cold-Medicine Racket
There are now hundreds of flashy "cold and flu" products, but still only a handful of simple, cheap ingredients. Here's one new way to cut through the noise.
One in four people, when buying an over-the-counter medicine to treat a headache, will go for a brand name product. Unless that person is a pharmacist. In that case, according to research from the National Bureau of Economic Research, they'll almost certainly buy a generic version. The pharmacists know, and trust, that the drugs are identical.
Interesting article.
I always avoid shotgun medications and you couldn't pay me to take acetaminophen.
There are now hundreds of flashy "cold and flu" products, but still only a handful of simple, cheap ingredients. Here's one new way to cut through the noise.
One in four people, when buying an over-the-counter medicine to treat a headache, will go for a brand name product. Unless that person is a pharmacist. In that case, according to research from the National Bureau of Economic Research, they'll almost certainly buy a generic version. The pharmacists know, and trust, that the drugs are identical.
Interesting article.
I always avoid shotgun medications and you couldn't pay me to take acetaminophen.