Looks like we're about to get screwed again:
As a viewer, you are right to feel queasy. The industry-disrupting success of Netflix means that everybody wants a slice of the pie. Right now, things are just about manageable – if you have a TV licence, a Netflix subscription, an Amazon subscription and a Now TV subscription, you are pretty much covered – but things are about to take a turn for the worse.
In November, Disney will launch Disney+, a streaming platform that will not only block off an enormous amount of existing content (Disney films, ABC shows, Marvel and Pixar films, Lucasfilm, The Simpsons and everything else made by 20th Century Fox), but will also offer a range of new scripted Marvel shows that will directly inform the narrative of the Marvel Cinematic Universe. Essentially, if you want to understand anything that happens in any Marvel film from this point onwards, you’ll need to splash out on a Disney+ subscription.
Apple will also be entering the streaming market at about the same time, promising new work from Sofia Coppola, Jennifer Aniston, Oprah Winfrey, Reese Witherspoon, Brie Larson, Damien Chazelle and Steven Spielberg. In the next three years, Apple will spend $4.2bn on original programming, and you won’t get to see any of it if you don’t pay a monthly premium.
And this sucks. Watching television is about to get very, very expensive. There will be a point where viewers are going to hit their tolerance for monthly subscriptions – I may be able to manage one more service, but only if I unsubscribe from an existing platform – meaning that TV will become more elitist, tiered and fragmented than it already is. There’s a huge difference between not being able to watch everything because there’s too much choice and not being able to watch everything because you don’t have enough money.
Streaming TV is about to get very expensive – here's why
As a viewer, you are right to feel queasy. The industry-disrupting success of Netflix means that everybody wants a slice of the pie. Right now, things are just about manageable – if you have a TV licence, a Netflix subscription, an Amazon subscription and a Now TV subscription, you are pretty much covered – but things are about to take a turn for the worse.
In November, Disney will launch Disney+, a streaming platform that will not only block off an enormous amount of existing content (Disney films, ABC shows, Marvel and Pixar films, Lucasfilm, The Simpsons and everything else made by 20th Century Fox), but will also offer a range of new scripted Marvel shows that will directly inform the narrative of the Marvel Cinematic Universe. Essentially, if you want to understand anything that happens in any Marvel film from this point onwards, you’ll need to splash out on a Disney+ subscription.
Apple will also be entering the streaming market at about the same time, promising new work from Sofia Coppola, Jennifer Aniston, Oprah Winfrey, Reese Witherspoon, Brie Larson, Damien Chazelle and Steven Spielberg. In the next three years, Apple will spend $4.2bn on original programming, and you won’t get to see any of it if you don’t pay a monthly premium.
And this sucks. Watching television is about to get very, very expensive. There will be a point where viewers are going to hit their tolerance for monthly subscriptions – I may be able to manage one more service, but only if I unsubscribe from an existing platform – meaning that TV will become more elitist, tiered and fragmented than it already is. There’s a huge difference between not being able to watch everything because there’s too much choice and not being able to watch everything because you don’t have enough money.
Streaming TV is about to get very expensive – here's why
