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"The meaning is not that far away from the original. It's anything that goes viral. In the original introduction to the word meme in the last chapter of The Selfish Gene, I did actually use the metaphor of a virus. So when anybody talks about something going viral on the internet, that is exactly what a meme is and it looks as though the word has been appropriated for a subset of that." (Richard Dawkins)That's not a meme.