Laura Ingraham returns to air amid a boycott drama. It’s the new normal for Fox News.
So..are boycotts effective..or no?
"But advocate after 14 classmates and three teachers were slain at his Parkland high school in February, tripped a wire that even the controversy-hardened Fox did not welcome. On March 28, Ingraham tweeted: “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA . . . totally predictable given acceptance rates.)” That evening, Hogg tweeted a list of advertisers on Ingraham’s show, urging followers to contact them. Eighteen companies pulled ads in subsequent days.
[Laura Ingraham was ‘Trump before Trump.’ But is she made for TV? ]
According to research firm Kantar Media, the advertising time in Ingraham’s show in the two days after the tweet dropped by more than half. The situation risked snowballing into a full-blown scandal for Ingraham, who had started as a host in September.
Kantar data also showed that Hannity’s program consistently carries 15 to 20 percent less ad time than the rest of the prime-time lineup at Fox News, “a disparity that suggests some hesitation to be associated with his personal brand, and Ingraham is now lagging even that,” a spokesman for the firm said.
A person with knowledge of Fox News’s ad sales data disputed this, saying that some advertising breaks in Hannity’s show have been eliminated to keep viewers from changing channels. Hannity’s show goes head-to-head with MSNBC’s “The Rachel Maddow Show,” which is edging up on his ratings and narrowly beat him in the 9 p.m. slot during March.
Inside Fox News, eyes rolled at Ingraham’s comments. But the public response was, in the initial days, to do nothing.
Later, though, executives did their best to turn the debate away from Hogg and toward Media Matters, the liberal watchdog group that helped circulate Ingraham’s list of advertisers."
So..are boycotts effective..or no?
"But advocate after 14 classmates and three teachers were slain at his Parkland high school in February, tripped a wire that even the controversy-hardened Fox did not welcome. On March 28, Ingraham tweeted: “David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA . . . totally predictable given acceptance rates.)” That evening, Hogg tweeted a list of advertisers on Ingraham’s show, urging followers to contact them. Eighteen companies pulled ads in subsequent days.
[Laura Ingraham was ‘Trump before Trump.’ But is she made for TV? ]
According to research firm Kantar Media, the advertising time in Ingraham’s show in the two days after the tweet dropped by more than half. The situation risked snowballing into a full-blown scandal for Ingraham, who had started as a host in September.
Kantar data also showed that Hannity’s program consistently carries 15 to 20 percent less ad time than the rest of the prime-time lineup at Fox News, “a disparity that suggests some hesitation to be associated with his personal brand, and Ingraham is now lagging even that,” a spokesman for the firm said.
A person with knowledge of Fox News’s ad sales data disputed this, saying that some advertising breaks in Hannity’s show have been eliminated to keep viewers from changing channels. Hannity’s show goes head-to-head with MSNBC’s “The Rachel Maddow Show,” which is edging up on his ratings and narrowly beat him in the 9 p.m. slot during March.
Inside Fox News, eyes rolled at Ingraham’s comments. But the public response was, in the initial days, to do nothing.
Later, though, executives did their best to turn the debate away from Hogg and toward Media Matters, the liberal watchdog group that helped circulate Ingraham’s list of advertisers."
