As noted weeks ago, the Palin "Momma Grizzlies" ad has proven highly effective across party lines in favor of Sarah Palin's seeming intent on remaining a viable presence in the national political scene. Best political ad of the past year for sure... ____ The study was conducted during July 9-12 by HCD Research using its MediaCurves.com® website, to obtain Americans perceptions of a new ad by SarahPAC, a political action committee, which was focused on mobilizing conservative women. Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likeability, believability and sincerity, with 1 representing not at all strong in this attribute and 7 representing extremely strong in this attribute. Among all parties likeability, believability and sincerity ratings increased after viewing the commercial. The most notable increase was her likeability and believability ratings among Independents, which increased from 3.7 to 4.4 and from 3.3 to 3.7 respectively. In addition, Republicans dramatically increased their support for Palin as a potential candidate in the 2012 presidential election from 56% to 65% after viewing the ad. MediaCurves.Com - A Service of HCD Research Inc.