When you need a market where none exists, you create one! Case in point Al Gore. About Us Overview Generation is an independent, private, owner-managed partnership with offices in London and New York. The firm was co-founded in 2004 by Al Gore and David Blood. Sustainable Investing for the Long Term Generation's investment approach is based on the idea that sustainability factors—economic, environmental, social and governance criteria—will drive a company's returns over the long term. By integrating sustainability issues with traditional analysis, we aim to deliver superior investment returns. We are closely aligned with our clients, and our performance is measured over the long term. About Us | Generation Investment Management LLP If anyone for one moment thinks Cap and Trade has anything at all to do with Global Warming or protecting the environment they are sadly mistaken. All you need to do is look at the sheer number of large companies who are on the so called "GREEN" bandwagon. Among them G.E. who has already created a carbon trading division even though cap and trade legislation has not passsed yet. This debate has zero to do with climate change, and that mantra is being used as the vehicle to enrich the likes of the most esteemed former V.P.