Deeper voices convey strength, competence more than age and experience
When politicians debate an opponent, it's not just what they say that matters -- it's also how they say it. A new study shows that voters naturally prefer candidates with deeper voices, which they associate with strength and competence more than age. The researchers say our love lower-pitched voices may harken back to 'caveman instincts' associating leadership with physical prowess more than wisdom and experience.
An interesting analysis. If this is the case, why are we seeing more and more female politicians. Don't their higher pitch levels destroy these assumptions?
Read more @ http://www.sciencedaily.com/releases/2015/08/150807144338.htm
When politicians debate an opponent, it's not just what they say that matters -- it's also how they say it. A new study shows that voters naturally prefer candidates with deeper voices, which they associate with strength and competence more than age. The researchers say our love lower-pitched voices may harken back to 'caveman instincts' associating leadership with physical prowess more than wisdom and experience.
An interesting analysis. If this is the case, why are we seeing more and more female politicians. Don't their higher pitch levels destroy these assumptions?
Read more @ http://www.sciencedaily.com/releases/2015/08/150807144338.htm
