Even the ridiculous notion that job CREATORS create jobs just for fun and out of the goodness of their divine hearts proves that it starts with demand. The CREATORS demand a profit for anything they invest in. "Losing money" is out of the question.
It's no coincidence Republicans call them "job CREATORS".
Actually...what's ridiculous is the notion that someone would invest their precious capital simply because there is demand for some product or service. Savvy investors want to know two things...what's my return on investment...and how much of a risk am I taking? In reality there may be ZERO demand for a product or service yet an investor might very well risk capital if they were convinced that the profits would be large if a market for the product or service was developed. How is THAT possible if demand is the driving element of job creation? Duh?