the results of this study.
Andrew Rojecki, an associate professor of communication at the University of Illinois-Chicago, is co-author of “The Black Image in the White Mind: Media and Race in America,” published in 2000.
He and co-author Robert M. Entman found that in their sample of 1,620 ads on ABC, NBC, and Fox,
Too Many African Americans in TV Ads?
- African Americans appeared in 32 percent of them.
- Additionally, 3.3 percent of the ads featured only black actors,
- 28.7 percent featured both black and white actors,
- 58.8 percent featured only whites, and
- 9.1 percent had actors of an “East Asian facial cast.”
Now why then were over 35% of the ads had black actors while blacks make up ONLY 12.6% of the USA total population?
Is it guilt?
Is it suppose to make blacks feel better that they are "pandered" to by advertisers?
Or do advertisers think blacks will buy more because they are more susceptible to this guilt trip?
Someone explain to me why if numbers drive advertisers to spend nearly $70 billion on TV advertising
U.S. TV Ad Spend Drops As Digital Ad Spend Climbs To $107B In 2018 ... of the total $190 billion or almost 36% on TV
https://www.quora.com/How-much-money-is-spent-on-advertising-in-the-US
(and this is just TV...) over 35% of TV ads have blacks ...EVEN though they are 12.6% of total USA population.
NOW I'M SHOUTING!!!
PLEASE DON'T GIVE ME ANY RESPONSES THAT I'M RACIST, OR XENOPHOBIC OR WHATEVER!
https://statisticalatlas.com/United-States/Race-and-Ethnicity
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What percentage of the actors in commercials are black. The study says that blacks appear in 32% of the ads but if the ad has five people in the ad, and only one of them are black, and he/she then only 20% of the actors in that commercial are black.
This is a prime example of “figures never lie, but liars often figure”. Every time I walk down the street, or look out my car window, I see people who aren’t white. But my town in overwhelmingly white. Am I only supposed to see people of colour in the exact proportions as they appear in the population?
And last but not least, why does this bother you?
I wondered this as well. How many ads have blacks in them doesn't actually tell us the percentage of blacks in the ads, which would seem to be the important number if one is comparing to the percentage of the population that is black.
The study apparently found that almost 60% of the ads had only white actors. Should we be concerned that whites are over-represented in commercials?
So what's wrong with appealing to a white audience? How many whites are on the BET channel?
In the past several long running hit shows had all white casts. They did well for many, many years. Then the blacks started to complain about it, so they had to make a role for a new black actor or actress. Then the shows went right down the toilet. Two that comes to mind were Friends and That 70's show.
And once again, in matters of race, you’re wrong.
Wilmer Valderrama’s Fez was a part of the cast from day one. There were no black people added late in the series.
As for Friends, it was ridiculous that a show set in Manhattan, almost never showed anyone but white people. Not even in the background or on the street.
Yes they added one black character briefly. I doubt her appearance had anything to do with declining quality but rather showed that they had pretty much exhausted their ideas for the concept.
The series went on too long. The show was supposed to be about 20 something’s leaning on one another as they start their lives and careers in New York. After 10 years they came across less as helping each other through the trials of early adult life, and more as commitment phobic adults looking for excuses to never grow up.
As an adult, I was a lot like the cast in my early 20’s, and could relate to their experiences, but 10 years later I was a married woman with two young children, a house, a mortgage, and a job as a bank manager. The cast of friends came across as entitled, immature and emotionally stunted. I didn’t bother watching the final season. I neither know nor care if Ross and Rachael ever got married.
The fact that you think these shows were destroyed by introducing black characters just shows what s total bigot you are.
I don't know if it's true, but I read that Aisha Tyler's character on friends was written before the race of the actor was considered.