Actions have consequences. Deal with it. Also, think about it this way. When someone rejects God, you obviously have no idea how bad such an act is. Someone is saying to their Creator, they they don't need Him. That will live their life how THEY want to. Not only that. they deserve death for their sins. But God sent His only Son to pay the price of that sin. Think about that. The Creator of the universe suffered one of the most horrible executions ever created. And he did it because he loves us. It's a free gift. All you have to do is repent and accept it. How hard is that? And God never sends anyone to Hell. They send themselves. And it's all because of their sinful pride.