Some UK social media users have been pouring milk down their sinks and toilets in protest at the trial of a new feed additive that claims to significantly reduce the emission of methane gas in dairy cows.
Arla Foods, a Danish-Swedish company which owns the UK’s biggest dairy cooperative, announced last week that 30 of its farms across the country would test the additive, named Bovaer.
The company behind Bovaer - which is added in small quantities to cow feed - says it could reduce cow methane emissions by between 30-45%.
It has been approved for use by UK regulators, and several major supermarkets will stock milk produced by cattle eating feed with the additive.
Well, we'll be making sure we avoid the chemical.