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If I'm reading this correctly, the writer is saying (1) it's okay that we lost, the other guys will screw up anyway, and (2) we don't need to change anything, the electorate will like us more next time. I'm inferring, of course.
Yikes. Don't know if that's a great strategy.
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I think the electorate will like Republicans more in 2016. Voters tend to switch control of the White House every eight years or so.
The problem for the Republicans is the degree of nastiness that they tolerate coming from their party. Offending Hispanics does not win you votes, offending young women does not win you votes, neither does offending blacks, gays or working Americans
Republicans need to respect those groups who have abandoned them. Let them know that you understand their struggles and believe that republican solutions are the answer
There is a small core of Republicans who are nasty and disrespectful to those Americans who do not conform to the GOP ideal of what Americans should be. Until there is a price to pay for some of the nastiness coming from this small group, ALL Republicans will pay the price