Amazon just upped the ante in India.
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Amazon entered China in 2004, but it hasn’t seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India.
India has a population of 1.25 billion. Of these, 500 million, around 35 percent, are internet users. At a global scale, India is second only to China, which has 700 million users. More importantly, the yearly growth rate of internet users is highest in India; around six million users join every month. This makes India a very important market for internet giants. And Jeff Bezos, Amazon chief, is leaving no stone unturned for reaping benefits out of it.
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Why Amazon thinks differently of India and China
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Amazon entered China in 2004, but it hasn’t seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India.
India has a population of 1.25 billion. Of these, 500 million, around 35 percent, are internet users. At a global scale, India is second only to China, which has 700 million users. More importantly, the yearly growth rate of internet users is highest in India; around six million users join every month. This makes India a very important market for internet giants. And Jeff Bezos, Amazon chief, is leaving no stone unturned for reaping benefits out of it.
...
Why Amazon thinks differently of India and China