View attachment 1045613
LinkedIn · Hadji Williams
50+ reactions · 1 year ago
Because White Males are 32% of the total America population. So, it doesn’t matter how dope your agency’s work is. Doesn’t matter how much revenue white male consumers generate for your clients (they often over-index for their population). Doesn’t matter how much media White male audiences consume. You’re still a White male owned agency and therefore cannot garner more than 32% of the industry. It wouldn’t be fair to the other demographic groups.
To ensure that no white owned ad agency breaches 32%, brands vow to never spend more than 32% of their consumer budgets any individual white-owned agency or white agencies in total. Same goes for White-owned PR firms, White-owned media platforms, vendors, etc. The rest of the brands’ budgets which exponentially larger go towards other, more valued groups.