"A number of Republican candidates entered the field to challenge the incumbent Democratic President, Bill Clinton.
The fragmented field of candidates debated issues such as a flat tax and other tax cut proposals, and a return to supply-side economic policies popularized by Ronald Reagan.
With respect to the issues, Dole promised a 15% across-the-board reduction in income tax rates and made former Congressman and supply side advocate Jack Kemp his running mate. Bill Clinton framed the narrative against Dole early, painting him as a mere clone of unpopular House Speaker Newt Gingrich, warning America that Bob Dole would work in concert with the Republican Congress to slash popular social programs, like Medicare and Social Security, dubbed by Clinton as "Dole-Gingrich". Bob Dole's tax-cut plan found itself under attack from the White House, who said it would "blow a hole in the deficit" which had been cut nearly in half during his opponent's term.
Throughout the run-up to the general election, Clinton maintained comfortable leads in the polls over Dole and Perot. The televised debates featured only Dole and Clinton, locking out Perot and the other minor candidates from the discussion. Perot, who had been allowed to participate in the 1992 debates, would eventually take his case to court, seeking damages from not being in the debate, as well as
citing unfair coverage from the major media outlets."