Is it really possible that you can be THAT obtuse? There is NO discussion of 'science' or interest in the 'truth' in this memo.
It is a PR strategy plan by an industry that has ZERO interest scientific truth where their only 'interest' is preserving their profits.
If you can't decipher that reality, I suggest you grab the hand of an adult before you attempt to cross a street.
Where's the mirror icon? It says to question what hasn't been proven by science. That actually is the scientific method. But the article wasn't pretending to be a scientific thesis so your complaint is odd. If they said reject all man made global warming reports and you'd have a point.
"It is the job of thinking people not to be on the side of the executioners"
Albert Camus
They are not "question(ing) what hasn't been proven by science", they are DENYING what has been proven by science, and have launched a well funded assault to destroy ANY action that will cut into their profits.
Global Warming Deniers Well Funded
By Newsweek Staff
Filed: 8/12/07 at 8:00 PM | Updated: 7/1/10 at 1:33 PM
Sen. Barbara Boxer had been chair of the Senate's Environment Committee for less than a month when the verdict landed last February. "Warming of the climate system is unequivocal," concluded a report by 600 scientists from governments, academia, green groups and businesses in 40 countries. Worse, there was now at least a 90 percent likelihood that the release of greenhouse gases from the burning of fossil fuels is causing longer droughts, more flood-causing downpours and worse heat waves, way up from earlier studies. Those who doubt the reality of human-caused climate change have spent decades disputing that. But Boxer figured that with "the overwhelming science out there, the deniers' days were numbered." As she left a meeting with the head of the international climate panel, however, a staffer had some news for her. A conservative think tank long funded by ExxonMobil, she told Boxer, had offered scientists $10,000 to write articles undercutting the new report and the computer-based climate models it is based on. "I realized," says Boxer, "there was a movement behind this that just wasn't giving up."
If you think those who have long challenged the mainstream scientific findings about global warming recognize that the game is over, think again. Yes, 19 million people watched the "Live Earth" concerts last month, titans of corporate America are calling for laws mandating greenhouse cuts, "green" magazines fill newsstands, and the film based on Al Gore's best-selling book, "An Inconvenient Truth," won an Oscar. But outside Hollywood, Manhattan and other habitats of the chattering classes, the denial machine is running at full throttle—and continuing to shape both government policy and public opinion.
Since the late 1980s, this well-coordinated, well-funded campaign by contrarian scientists, free-market think tanks and industry has created a paralyzing fog of doubt around climate change. Through advertisements, op-eds, lobbying and media attention, greenhouse doubters (they hate being called deniers) argued first that the world is not warming; measurements indicating otherwise are flawed, they said. Then they claimed that any warming is natural, not caused by human activities. Now they contend that the looming warming will be minuscule and harmless. "They patterned what they did after the tobacco industry," says former senator Tim Wirth, who spearheaded environmental issues as an under secretary of State in the Clinton administration. "Both figured, sow enough doubt, call the science uncertain and in dispute. That's had a huge impact on both the public and Congress."
Just last year, polls found that 64 percent of Americans thought there was "a lot" of scientific disagreement on climate change; only one third thought planetary warming was "mainly caused by things people do." In contrast, majorities in Europe and Japan recognize a broad consensus among climate experts that greenhouse gases—mostly from the burning of coal, oil and natural gas to power the world's economies—are altering climate.
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As a result of the undermining of the science, all the recent talk about addressing climate change has produced little in the way of actual action.
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The reaction from industries most responsible for greenhouse emissions was immediate. "As soon as the scientific community began to come together on the science of climate change, the pushback began," says historian Naomi Oreskes of the University of California, San Diego. Individual companies and industry associations—representing petroleum, steel, autos and utilities, for instance—formed lobbying groups with names like the Global Climate Coalition and the Information Council on the Environment. ICE's game plan called for enlisting greenhouse doubters to "reposition global warming as theory rather than fact," and to sow doubt about climate research just as cigarette makers had about smoking research. ICE ads asked, "If the earth is getting warmer, why is Minneapolis [or Kentucky, or some other site] getting colder?" This sounded what would become a recurring theme for naysayers: that global temperature data are flat-out wrong. For one thing, they argued, the data reflect urbanization (many temperature stations are in or near cities), not true global warming.
Shaping public opinion was only one goal of the industry groups, for soon after Hansen's sweat-drenched testimony they faced a more tangible threat: international proposals to address global warming. The United Nations had scheduled an "Earth Summit" for 1992 in Rio de Janeiro, and climate change was high on an agenda that included saving endangered species and rain forests. ICE and the Global Climate Coalition lobbied hard against a global treaty to curb greenhouse gases, and were joined by a central cog in the denial machine: the George C. Marshall Institute, a conservative think tank. Barely two months before Rio, it released a study concluding that models of the greenhouse effect had "substantially exaggerated its importance." The small amount of global warming that might be occurring, it argued, actually reflected a simple fact: the Sun is putting out more energy. The idea of a "variable Sun" has remained a constant in the naysayers' arsenal to this day, even though the tiny increase in solar output over recent decades falls far short of explaining the extent or details of the observed warming.
In what would become a key tactic of the denial machine—think tanks linking up with like-minded, contrarian researchers—the report was endorsed in a letter to President George H.W. Bush by MIT meteorologist Richard Lindzen.