This is one of the silliest discussions every year. No one is "winning" or "losing" anything. Businesses are trying to appeal to the broadest customer base, and they figure Holidays includes everyone. Normally, trying to appeal to more customers is a good idea in business. In this case, though, you get some people who try to backlash against it. The whole thing is stupid. If a business can cater to more people rather than fewer, they ought to do it. Pro-business conservatives ought to understand the concept.