0311
Diamond Member
In a silly and probably misguided marketing stunt, online classifieds site Ditchit just "ditched" one of the 500-pound Twitter bird signs that used to adorn the erstwhile Twitter Building in San Francisco by way of explosives.
sfist.com
There are several odd things about this fiery marketing stunt by Facebook Marketplace and OfferUp competitor Ditchit that clearly cost a tidy sum. First off, it seems that the company purchased the big blue-and-white bird logo at auction from Musk's renamed company that everyone still calls Twitter for $34,000 because they just wanted a bit of tech nostalgia — this was the second of two large bird signs that was auctioned off back in March, the one that hung over the Jessie Street entrance.
As Ditchit's PR guy James Deluca tells Endgadget, "Everyone in the office is a tech enthusiast, and we thought it would be cool to own a piece of history."who
When Twitter purchased the old Furniture Mart building and that blue bird on the side the new headquarters, people complained it didn't fit the neighborhood. It did not. I know people rejoiced when bird was taken down. The people who bought the sign did something that others in San Francisco had wanted to do. I'm not sorry it was destroyed. It plain ugly.
Twitter Bird Logo Blown Up In the Desert as Marketing Stunt By Classifieds Site
In a silly and probably misguided marketing stunt, online classifieds site Ditchit just "ditched" one of the 500-pound Twitter bird signs that used to adorn the erstwhile Twitter Building in San Francisco by way of explosives.
sfist.com
There are several odd things about this fiery marketing stunt by Facebook Marketplace and OfferUp competitor Ditchit that clearly cost a tidy sum. First off, it seems that the company purchased the big blue-and-white bird logo at auction from Musk's renamed company that everyone still calls Twitter for $34,000 because they just wanted a bit of tech nostalgia — this was the second of two large bird signs that was auctioned off back in March, the one that hung over the Jessie Street entrance.
As Ditchit's PR guy James Deluca tells Endgadget, "Everyone in the office is a tech enthusiast, and we thought it would be cool to own a piece of history."who
When Twitter purchased the old Furniture Mart building and that blue bird on the side the new headquarters, people complained it didn't fit the neighborhood. It did not. I know people rejoiced when bird was taken down. The people who bought the sign did something that others in San Francisco had wanted to do. I'm not sorry it was destroyed. It plain ugly.
