Top BMX rider leaves drops sponsor over religious reasons

In the article he mentions the logo and their marketing. I found an article about their marketing to young kids and that the drink has been killing some, from the Chicago Tribune about one young man that died, there is this-

Last month, a 16-year-old tragically lost his life after consuming an energy drink, a soda and a latte — drinks routinely consumed by and often intensively marketed to youths — all within a few hours. The boy's heart simply couldn't cope with the amount of caffeine in the beverages, according to the coroner...

...The teen wasn't the first to pay a terrible price for drinking popular beverages that are commonly (but mistakenly) considered safe, but he should be the last.


Unlike coffee, energy drinks are widely marketed to adolescents, putting them at risk of extreme caffeine overload with potentially devastating cardiovascular and neurological consequences. From 2005 to 2011, energy drink-related emergency-room visits rose from 1,494 to 20,783. This included high rates of unintentional exposure in children younger than 6.

In 2011, the American Academy of Pediatrics released a report on the appropriateness of sports and energy drinks for children and adolescents, concluding that "energy drinks pose potential health risks because of the stimulants they contain, and should never be consumed by children and adolescents." In 2013, the American Medical Association adopted a policy supporting a ban on the marketing of energy drinks to those under 18, arguing that energy drinks could lead to a host of issues in young people, including heart problems.
Energy drinks are killing teenagers. This has to stop.
 
Grown men riding a 20 inch bicycle look goofy
 

Forum List

Back
Top