Is it still? I thought they had come down with competition and all...
We looked at buying one in 2009 and the price we found at Toyota's website was $2,588 plus labor and tax. I still have it Bookmarked.
Toyota Announces Price Reduction On Prius Hybrid Batteries
September 24, 2008 - Portland, OR - Toyota Motor Sales (TMS), U.S.A., Inc., announced here today at its Sustainable Mobility Seminar that pricing for first- and second-generation NiMH Prius hybrid vehicle (HV) replacement batteries have been reduced by more than 10 percent. The price of the 2000-2003 first-generation Prius battery has been reduced to $2,299, while the 2004-2008 second-generation Prius battery is reduced to $2,588. Prior to this most recent price reduction, both batteries were priced at $2985.
I searched to see if there were any new press releases referencing HV batteries...nothing turned up.