This Was Brilliant...

[The5thHorseman]

How an Ad Campaign Made Lesbians Fall in Love with Subaru - Priceonomics

When one Subaru ad man, Tim Mahoney, proposed the gay-targeting ads in talks with Japanese executives, the executives hurriedly looked up “gay” in their dictionaries. Upon reading the definition, they nodded at the idea enthusiastically. Who wouldn’t want happy or joyous advertising?

“It was certainly a learning process for everybody,” says Bennett.

According to Bennett, who is gay, they never faced disrespect within Subaru. But Bennett did not reveal his sexual orientation, fearing it would overshadow the effort, and it took a year and a half to get everyone at Subaru onboard. For a car company, openly marketing to gay customers still felt new, if not taboo. Bennett recalls holding company meetings with names along the lines of “Who Are Gays and Lesbians?”


I never knew the full story, and don't recall the ads...

But this is very funny...

 

[The5thHorseman]

 

[progressive hunter]

being built means someone else made you that way,,

youre such a dumbass,,,

 

[The5thHorseman]

being built means someone else made you that way,,

youre such a dumbass,,,

If you describe someone as "built" they may have made themselves that way.

 

[progressive hunter]

If you describe someone as "built" they may have made themselves that way.

not in the context you presented,, if they are self built that makes it a choice,,,

not sure which is the bigger insult to lesbos,,
someone else built me this way or being compared to a car,,,

 

[The5thHorseman]

not in the context you presented,, if they are self built that makes it a choice,,,

not sure which is the bigger insult to lesbos,,
someone else built me this way or being compared to a car,,,

Maybe you're a different kind of lesbo...

 

[progressive hunter]

Maybe you're a different kind of lesbo...

well sometimes I feel like I am a lesbo trapped in a mans body,,

why would you insult them like this??

 

[The5thHorseman]

well sometimes I feel like I am a lesbo trapped in a mans body,,

why would you insult them like this??

I haven't and apparently Subaru didn't.

 

[progressive hunter]

I haven't and apparently Subaru didn't.

so how is it thats the way they are if they self built themselves that way??

 

[The5thHorseman]

so how is it a choice of they self built themselves that way??

Go back to 199whatever, and take your complaint to the ad agency...

Explain your kind of lesbo...

 

[progressive hunter]

Go back to 199whatever, and take your complaint to the ad agency...

Explain your kind of lesbo...

doesnt mean you have to glorify it,,,

 

[The5thHorseman]

doesnt mean you have to glorify it,,,

I love how it passed unnoticed under culture warrior noses...

Don't recall seeing one hit wonders shooting up Subarus in the day.

That it still disturbs you is just the cherry on top

 

[progressive hunter]

I love how it passed unnoticed under culture warrior noses...

Don't recall seeing one hit wonders shooting up Subarus in the day.

That it still disturbs you is just the cherry on top

what am I disturbed about??

I love subarus,,,

the people over there built a great car,,,

 

[The5thHorseman]

what am I disturbed about??

I love subarus,,,

the people over there built a great car,,,

Are these your words?

doesnt mean you have to glorify it,,,

 

[progressive hunter]

Are these your words?

I was talking about you not me,,

 

[The5thHorseman]

I was talking about you not me,,

I wouldn't call this "glorifying"...

 

[progressive hunter]

I wouldn't call this "glorifying"...

yeah youre right,,

more like mocking and using them for a political agenda,,,

 

[The5thHorseman]

yeah youre right,,

more like mocking and using them for a political agenda,,,

No...it's called Market Segmentation and Selling Cars

 

[progressive hunter]

No...it's called Market Segmentation and Selling Cars

both fit depending on your political goals,,,

for you its either way,,,

 

[progressive hunter]

No...it's called Market Segmentation and Selling Cars

hey tell me,,

what car makers is the maker for black people??