Trump's personality is what cost him the election, that plus the constant negative coverage by the MSM.
Trump was the same A hole in 2016 and blaming the media doesn’t change things.
Trump lost 2020 because of his inept handling of COVID. The Trump Party now must contend with its reaction to Jan 6 .....Dems will not let them forget
Trump did not have a debate like his 1st debate in 2020 in 2016.
That 2020 debate performance probably cost him the election.
I know my wife said she couldn't vote for an AH like that.
You can try to push the 1/6 "insurrection" narrative in 2022 and 2024, but after a few years of democrat policies, the GOP should do just fine.