Best Olympics ever!
After sluggish ratings in the recent Olympics, NBC saw a major bounceback in the 2024 Games, including a 76% jump from Tokyo.
www.poynter.org
The Paris Olympics could not have gone better, exceeding expectations and laying a foundation for the possibility that the Olympics are, well, back. After sluggish TV ratings in the more recent Olympics, NBC saw a major bounceback in these Games, which concluded Sunday.
Official numbers will come out this week, but we already have a pretty good idea of how they’ll look.
For the first 13 days of the Games, for example, NBC and its various Olympic platforms averaged 32.2 million viewers. That’s a 76% jump from the Tokyo Games, which were held in 2021 after being delayed a year because of COVID-19.
On Saturday, the U.S. men’s basketball team, led by Steph Curry’s incredibly late-game shooting performance, beat host France in a thrilling gold-medal game that averaged 19.5 million viewers on NBC and Peacock. That made it the most-watched gold medal game since the 1996 Olympics in Atlanta. And it was about 7 million viewers more than the most-watched 2024 NBA Finals game on ABC.
NBCUniversal's coverage of the Paris Olympics has averaged 32 million viewers, far more than the Tokyo Games, with the help of Simone Biles and Snoop Dogg.
www.latimes.com
The Paris Olympics have brought some
joie de vivre to NBCUniversal.
For the first 13 days of the Games, the Comcast Corp.-owned media company averaged 32.2 million viewers across its TV and streaming platforms, according to data from Nielsen and Adobe Analytics. The figure combines the live coverage shown during the day and the recorded highlights telecast and streamed in the evening.
The Paris number is 76% higher than the audience for the
Games in Tokyo, which were delayed a year and held in 2021 because of the COVID-19 pandemic. Olympics content streamed on NBC’s Peacock platform surpassed 19.1 billion minutes viewed, more than the 16.8 billion minutes watched on the service for all previous Olympics, winter and summer, combined.