Vinnedge told LifeNews the PepsiCo decision means an immediate end to the boycott that began in May 2011– welcome news to both PepsiCo and their customers who have abstained from their favorite beverages in protest.
“We are absolutely thrilled with PepsiCo’s decision. They have listened to their customers and have made both a wise and profound statement of corporate integrity that deserves the utmost respect, admiration and support of the public.”
“Senomyx receives royalties for products sold using their ingredients. If they do not use aborted fetal cell lines, they offend no one; if they do, they most certainly offend at least half of US consumers who are pro-life. But Children of God for Life also heard from a number of women who stated they were pro choice yet this use of aborted fetal cell lines, crossed the line and angered them as well,” she added.
“If for no other reason, it only makes financial sense for both Senomyx and their collaborators to avoid a substantial loss of potential market,” Vinnedge said. “Senomyx needs to stop using the aborted fetal cell lines entirely and we will continue to pressure them to do so.”
Vinnedge noted that the company had conducted internal discussions, recognizing it was a highly sensitive and controversial subject that was not in the best interests of PepsiCo.
Brad Mattes, Executive Director of Life Issues Institute, one of thirty-five pro-life organizations that joined Children of God for Life in the boycott, also weighed in on the decision.