Football IS a Business. It's a Product being sold by the NFL. Jack Kent Cooke said those exact words during the Player Strike in 1987.
The NFL, wanting to improve it's image and raise advertising rates, will do this by promoting Diversity. The NFL doesn't give two sh*ts about who wins what. Only Profits and Growth.
Gays fall into the category of "Dual Income No Kids" or DINK. They have plenty of disposable income and are sought after by corporations that again, don't give two shits about what you think, only care about the bottom line.
I'm sorry for you guys who think the NFL is Competitive Sport, it's not. It's a business.
If you agree with what they support: Abortion (Pink Month), Gay Rights, Gun Control then you go right ahead and keep watching.
But I tell ya's this: The NFL is no more a "legitimate" sport than Don King Boxing is and was.