It's all typical alt-right bullshit. They're even trying to disavow the term, though it was invented by paleoconservative guru Paul Gottfried back in 2008!
Paul Gottfried - Wikipedia, the free encyclopedia
who is paul gottfried? never heard of him before.
Paul Edward Gottfried (born November 21, 1941) is an American paleoconservative political philosopher, intellectual historian, columnist and former Horace Raffensperger Professor of Humanities at Elizabethtown College in Elizabethtown, Pennsylvania, as well as a Guggenheim recipient. He is currently H. L. Mencken Club President.
He is the author of numerous books and articles detailing the influences which various German thinkers (such as Hegeland Schelling) have exerted on American conservative political theory, and was a friend of many political and intellectual figures: such as Richard Nixon, Pat Buchanan, John Lukacs, Thomas Molnar, Will Herberg, Samuel T. Francis, Paul Piccone, Murray Rothbard, Eugene Genovese, Christopher Lasch, and Robert Nisbet. Gottfried is a paleoconservative critic of neoconservativism within the Republican Party. In fact, the term paleoconservative was first used by Paul Gottfried and Thomas Fleming, with the "paleo" prefix meaning "old" in opposition to the "neo", or "new", conservatives. Gottfried is also notable as the first person to use the term "Alternative Right", when referring specifically to developments within American right-wing politics, in 2008. The term has since gained wide currency with the rise of the so-called "alt-right".