Although to recognize the full impact of The Beatles you really had to be there, the folks at Billo Island...
.... are going to try to explain as best they can, the moment time began, again.
In 1963, rock was in the doldrums. Elvis went to the army and all the excitement from Chuck Berry, Jerry Lee Lewis and Buddy Holly, had died down. Rock had gotten so bad, that this was the No.1 song in 1963...
https://www.youtube.com/watch?v=Pq5Me_LgHXk
And it just got worse from there. This was the typical bullshit people had to listen to on the Ed Sullivan Show.
https://www.youtube.com/watch?v=XXK0JTed2G8
I was in 4th grade watching the Ed Sullivan Show with my mother, expecting to see another Bobby Vinton song and this is what I saw...
https://www.youtube.com/watch?v=Ds3R0Zxh26g
Prior to that show, everyone had butch wax in their hair, like the Fonz.
After the show, everyone was washing their hair and combing it in front, to see how long it was.