Book banning, a form of
censorship, occurs when private individuals, government officials, or organizations remove books from
libraries, school reading lists, or bookstore shelves because they object to their content, ideas, or themes.
Book banning is when government removes books from schools or libraries due to objections over content, sparking First Amendment debates on censorship and free expression.
mtsu.edu
Ban: to prohibit especially by legal means (emphasis added)
to prohibit especially by legal means; also : to prohibit the use, performance, or distribution of; bar; curse… See the full definition
www.merriam-webster.com
Levin says Target is banning his book because of its title, i.e., content. Yep, that's a book ban. Levin's books are profitable; Target could make some scratch from them. It's not about marketing for them. It's about "feelings." Target is banning his book.