OK got it with a couple of links.
Here's a brief explanation. Links to follow quote:
But "the press" hasn't been tougher on Obama than the Republicans. PEJ's "good press/bad press" statistic mixes reports of the campaign horse race (who's ahead, who's behind) with judgmental coverage of a candidate's background, issue positions, etc.
And, according to PEJ's own statistics, the vast majority of the reports they examined (they peg it at 64%) are about campaign strategy.
What this all means is that the GOP candidates got better "good press" scores because they each won primaries this year.
This is obvious when you look at the report's explanation of how Romney, Santorum and Gingrich each fared with "the press" (I'm stripping out the statistics, because they are a meaningless distraction):
[Romney] enjoyed one week of clearly positive coverage... in the week following his solid, if widely expected win in New Hampshire on Jan. 10. But that media bounce was short lived. The week of his loss on Jan. 21 to Newt Gingrich in South Carolina, negative coverage of Romney... outstripped positive....
Santorums Iowa victory on Jan. 3 also produced a burst of positive coverage for him....But during the week of his third-place finish in South Carolina on Jan. 21, the tone of Santorums coverage dropped markedly....
Gingrich only enjoyed a single week in which positive coverage about him significantly outweighed negative, the week he won the South Carolina primary.
NOW HERE IS THE KEY...
In other words, PEJ is not actually tracking how the press -- journalists, reporters, commentators, etc. -- are evaluating, ranking, spinning, etc., the campaign.
Their sample is so heavy with redundant Web posting of the same horse race results that it completely masks the spin that journalists impart to the coverage.
'Data Doesn't Lie' Proclaims WashPost's Cillizza As He Peddles Faulty Study Saying Obama Getting Unfavorable Media Treatment | NewsBusters.org
And check out this link as well. This is for more flaws in PEJ's methodology. AKA skewering the results.
The Media vs. Obama: Birth of a New Campaign 2012 Fairy Tale? | NewsBusters.org
I love the way Newsbusters does the usual neocon dance of placing supposition and conjecture with HALF the truth.
[COLOR="[U]Red"]Why was coverage of Obama so negative[/U]?
Republican contenders consistently leveled criticism against him at campaign stops and during debates, and that was often parroted by news outlets. Obama is also "inextricably linked," Kurtz notes, to unfavorable news coverage of the Supreme Court challenge to his health care legislation, rising gas prices, and the struggling economy.
How did coverage of Romney compare to his GOP rivals?Romney got a much easier ride, says Pew's Mark Jurkowitz. Rick Santorum "never enjoyed a sustained period of positive press," while Newt Gingrich enjoyed only one week of net positive coverage the week that he won South Carolina. Ron Paul managed consistently positive coverage, but "this was offset by the fact that the media virtually ignored him," says Kurtz.
Does this disprove "liberal bias" in the media?Yes, says David Jackson at USA Today. It's time media-bashing conservatives started eating crow. Hold on, says Jonathan S. Tobin at Commentary. Many pundits are spinning this study as proof of "Obama-bashing" in the media, but they've got it wrong. Instead, Obama's "normally adoring press corps covered him more like a candidate than a commander-in-chief," transitioning from fawning over Obama as a historical barrier-buster to scrutinizing him. They were simply subjecting his "poor record" to routine examination. That's not bashing.
[/COLOR]
Let me dumb it down for ya, Tiny......the GOP got a carte blanche to bash Obama at every turn with every FAILED criticism used since the 2008 campaign, even when they were chewing each others legs. And like it or not, this IS an election year. No matter WHAT Obama said or did, you had Boehner and company accusing him of being "on campaign"....especially when he beats them at their own game.
So according to the GOP, Obama is damned if he does, damned if he doesn't. But their piss poor performance was and is their own worse enemy.
And PUH-LEEZE don't try to portray Newsbusters as an objective observer!