Well, I'm SURE they know which side of the bread has the butter on it and what's expected of them when it comes time to broadcast.
Don't you suppose that conservative radio hosts know what would happen to their high-paying, high-flying careers if they ever said something in support of president Obama while simultaneously chastising Republicans for some of the crazy positions they take on the issues. Imagine a conservative radio host seeing his arbitron ratings going the way of the Dixie Chicks CD sales if they ever said something they really believed when it ran contrary to conservative orthodoxy.
Or, the conservatives could just be saying what they believe, since if they said something else, they wouldn't be conservatives, but liberals.
I got a little story for ya.
Right after the Trayvon Martin shooting, naturally conservative hosts came running out of the talk radio box at full clip to comment on a breaking news story and offer their opinions as is their habit. Mike Gallagher came out unequivocally on the side of Martin's family against what George Zimmerman had done. But there was a problem that I suspect Gallagher didn't realize at the time. You see, Mike was on the wrong side of the issue as far as the conservative line was playing out. And within a short period of time (I think it was only a day or two), Mike reversed his position and became an ardent Zimmerman supporter. Now, Gallagher SAID that he learned 'facts' about the shooting of which he was previously unaware. Perhaps. There's no way to know for sure. But I STRONGLY suspect that he came to understand that he was going to be on the receiving end of a litany of criticism from conservatives INCLUDING his listeners. And, I actually heard his listeners baste him pretty good over a couple of days. Now, I can't prove it, but I would be willing to bet that Gallagher 'modified his beliefs' (did a 180) to make sure that his radio show wasn't rowing against the current considering that the overwhelming number of conservatives viewed the shooting as justified, even under the particular circumstances of an unarmed youth being stalked at night by an armed man. I think there's no doubt that Gallagher understood that if he continued to support Martin's family and took their side in the ensuing controversy, that stand had the potential to turn off his core audience and possibly even threaten the continued syndication of his show in several markets.