Of their own free will.
There is no preference for ideology on a for-the-profit-of-lucre basis in Commerce.
Kid, you don't have the first clue about doing business. In fact, there are substantial preferences for ideology in generating profits. Some businesses target a certain "type" of client, on the basis that those clients are more lucrative. For example, the commercials you'll find on Duck Dynasty are going to be very different than the one's you're going to find during Jersey Shore.
That aside, the fact remains that a person in business is in business for
their own interests and desires. If they don't want your money, they don't want your money. Move on. Go away. Go find someone else who does want your money.