The crudely written letter becomes widely known as the “Canuck letter.” The next day, the paper’s publisher, William Loeb, publishes an attack on Muskie’s wife. An angry Muskie denounces the letter and the editorial, calling Loeb a “gutless coward,” and in the process apparently bursts into tears. The media focuses on Muskie’s tears, and the “weakness” it implies. As a result, Muskie’s standing in the polls begins to slip, and when votes are cast in New Hampshire, Muskie receives only 48% of the vote, far less than predicted. The letter is later found to have been a “dirty trick” of the Nixon campaign committee (see October 10, 1972), with White House communications official Ken Clawson admitting to actually writing the letter (see October 10, 1972). [Washington Post, 10/10/1972; Spartacus Schoolnet, 8/2007]