Superlative
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- Mar 13, 2007
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This is an excerpt from -Noam Chomskys- -Media Control-
-Public relations is a huge industry. They're spending by now something on the order of a billion dollars a year.
All along its committment was to controlling the public mind....
...The corporate executive and the guy who cleans the floor all have the same interests.
We can all work together and work for Americanism in harmony, liking each other. That was essentially the message. A huge amount of effort was put into presenting it.
This is, after all, the business community, so they control the media and have massive resources... Mobilizing community opinion in favor of vapid, empty concepts like Americanism.
Who can be against that? Or, to bring it up to date, "Support our troops." Who can be against that? Or yellow ribbons. Who can be against that?... The point of public relations slogans like "Support our troops" is that they don't mean anything. They mean as much as whether you support the people in Iowa.
Of course, there was an issue. The issue was, Do you support our policy? But you don't want people to think about the issue. That's the whole point of good propaganda.
You want to create a slogan that nobody's going to be against, and everybody's going to be for, because nobody knows what it means, because it doesn't mean anything, but its crucial value is that it diverts your attention....
That's all very effective. It runs right up to today. And of course it is carefully thought out.
The people in the public relations industry aren't there for the fun of it. They're doing work. They're trying to instill the right values. In fact, they have a conception of what democracy ought to be:
It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you're watching and to have nice values like harmony and Americanism. That's all there is in life.
You may think in your own head that there's got to be something more in life than this, but since you're watching the tube alone you assume, I must be crazy, because that's all that's going on over there....
So that's the ideal. Great efforts are made in trying to achieve that ideal. Obviously, there is a certain conception behind it. The conception of democracy is the one that I mentioned.
The bewildered herd is a problem. We've got to prevent their rage and trampling. We've got to distract them. They should be watching the Superbowl or sitcoms or violent movies.
Every once in a while you call on them to chant meaningless slogans like "Support our troops."
You've got to keep them pretty scared, because unless they're properly scared and frightened of all kinds of devils that are going to destroy them from outside or inside or somewhere, they may start to think, which is very dangerous, because they're not competent to think.
Therefore it's important to distract them and marginalize them.-
Massachusetts Institute of Technology, March 17, 1991
Excerpted from the Alternative Press Review, Fall 1993
-Public relations is a huge industry. They're spending by now something on the order of a billion dollars a year.
All along its committment was to controlling the public mind....
...The corporate executive and the guy who cleans the floor all have the same interests.
We can all work together and work for Americanism in harmony, liking each other. That was essentially the message. A huge amount of effort was put into presenting it.
This is, after all, the business community, so they control the media and have massive resources... Mobilizing community opinion in favor of vapid, empty concepts like Americanism.
Who can be against that? Or, to bring it up to date, "Support our troops." Who can be against that? Or yellow ribbons. Who can be against that?... The point of public relations slogans like "Support our troops" is that they don't mean anything. They mean as much as whether you support the people in Iowa.
Of course, there was an issue. The issue was, Do you support our policy? But you don't want people to think about the issue. That's the whole point of good propaganda.
You want to create a slogan that nobody's going to be against, and everybody's going to be for, because nobody knows what it means, because it doesn't mean anything, but its crucial value is that it diverts your attention....
That's all very effective. It runs right up to today. And of course it is carefully thought out.
The people in the public relations industry aren't there for the fun of it. They're doing work. They're trying to instill the right values. In fact, they have a conception of what democracy ought to be:
It ought to be a system in which the specialized class is trained to work in the service of the masters, the people who own the society. The rest of the population ought to be deprived of any form of organization, because organization just causes trouble. They ought to be sitting alone in front of the TV and having drilled into their heads the message, which says, the only value in life is to have more commodities or live like that rich middle class family you're watching and to have nice values like harmony and Americanism. That's all there is in life.
You may think in your own head that there's got to be something more in life than this, but since you're watching the tube alone you assume, I must be crazy, because that's all that's going on over there....
So that's the ideal. Great efforts are made in trying to achieve that ideal. Obviously, there is a certain conception behind it. The conception of democracy is the one that I mentioned.
The bewildered herd is a problem. We've got to prevent their rage and trampling. We've got to distract them. They should be watching the Superbowl or sitcoms or violent movies.
Every once in a while you call on them to chant meaningless slogans like "Support our troops."
You've got to keep them pretty scared, because unless they're properly scared and frightened of all kinds of devils that are going to destroy them from outside or inside or somewhere, they may start to think, which is very dangerous, because they're not competent to think.
Therefore it's important to distract them and marginalize them.-
Massachusetts Institute of Technology, March 17, 1991
Excerpted from the Alternative Press Review, Fall 1993