A little knowledge for you clueless conservatives. A sample from 2006:
"Opposition research is power," said Rep. Thomas M. Reynolds (N.Y.), the NRCC chairman. "Opposition research is the key to defining untested opponents."
The Republican National Committee, meanwhile, has enlisted veteran party strategist Terry Nelson to run a campaign that will coordinate with Senate Republicans on ads that similarly will rely on the best of the worst that researchers have dug up on Democrats. The first ad run by the new RNC effort criticizes Ohio Rep. Sherrod Brown (D) for voting against proposals designed to toughen border protection and deport illegal immigrants.
Because challengers tend to be little-known compared with incumbents, they are more vulnerable to having their public image framed by the opposition through attacks and unflattering personal revelations.
And with polls showing the Republicans' House and Senate majorities in jeopardy, party strategists said they have concluded that their best chance to prevent big Democratic gains is a television and direct-mail blitz over the next eight weeks aimed at raising enough questions about Democratic candidates that voters decide they are unacceptable choices.
"When you run in an adverse political environment, you try to localize and personalize the race as much as you can," Rep. Tom Cole (R-Okla.) said.
In a memo released last week, Cole, who is running to succeed Reynolds at the NRCC, expanded on that strategy. The memo recommended that vulnerable incumbents spend $20,000 on a research "package" to find damaging material about challengers and urged that they "define your opponent immediately and unrelentingly."
In a Pivotal Year, GOP Plans to Get Personal