Payless vs Palessi

rightwinger

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Payless tried rebranding their shoes as a luxury brand Palessi and sold $40 shoes for $400. The customers did not know the difference

 
Capitalism! Supply and demand and one born every minute.
 
Capitalism! Supply and demand and one born every minute.

Consumers seem unable to distinguish actual quality of workmanship and materials or fashion.

They are more impressed by…….I am wearing $600 shoes
 
Consumers seem unable to distinguish actual quality of workmanship and materials or fashion.

They are more impressed by…….I am wearing $600 shoes
It could also be that the shoes were of high quality and undistinguishable from the high price shoes.

China not only competes in the high price markets, they turn out an equal or better product for much less cost.

Poorer Americans need to bite the bullet and look for the made in America label.
 
What drives the price of these items skyward is marketing and branding. A brand ambassador like crazy Kanye West saw his Adidas shoes going for $10,000 a pair.
 
Capitalism! Supply and demand and one born every minute.
It is more like people crave elitism

The perception that they have something others don’t
 

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