Palin, have a tort, Obama

[DiveCon]

I guess it works on some level, name recognition or something. I don't believe in all the prozac related drugs at all, but they sell like hotcakes so the doctors must aid in the sale. They give drugs cute catchy names like ambien......AM bien, get it? Cialis....See Alice.......
though I have never figured out what the bathtubs imagery is about.........

Yeah. What the hell is up with THAT???

Two clawfoot tubs, out in the middle of a field. And of course I gotta wonder... How did they get water in the tubs? IS there water in the tubs? If not, that's gotta be awfully cold and uncomfortable.

If a guy ever drug me out into the wilderness to sit in a damn tub, you can bet your ass he won't get any.

 

[Emma]

and if the ads didnt sell, do you think they would still do it?

LOL

Of course it works, but what does that have to do with anything? That doesn't change the fact that they're available only by prescription. And that all of this ridiculous useless marketing significantly adds to the cost.

I see it in my job; patients will tell me what they want---by name. And they get pissed when the docs don't order it. Doesn't matter that it's not the right med for what ails them, or that a generic works just as well. Our hospital generally uses generic meds. That really aggravates some folks. God forbid they have to pay less for their medication. For the life of me, I'll never understand why people will argue against something that is obviously in their best interest.

That video I posted is closer to the truth than you know.

so, if they didnt work, drug companies wouldnt do then
and they tell in the ads to consult with your medical professional
and if they want to pay extra for that drug, let em

Which would be fine and damned dandy if it didn't drive the prices up for the rest of us.

It's bullshit. There is absolutely no need for DTC drug advertising. NONE.

 

[veritas]

I like ads for the ads themselves......obviously, if I make it a game to try and figure out the drug names. That doesn't translate to sales for me though, just entertainment. I'm thrifty and wily. Most of the things I end up buying never see the TV screen. If I like something, it's generally unusual. Or I'll find out how to make it myself.......I like what I like. A drug being advertised isn't likely to make me go bug a doctor.

 

[DiveCon]

LOL

Of course it works, but what does that have to do with anything? That doesn't change the fact that they're available only by prescription. And that all of this ridiculous useless marketing significantly adds to the cost.

I see it in my job; patients will tell me what they want---by name. And they get pissed when the docs don't order it. Doesn't matter that it's not the right med for what ails them, or that a generic works just as well. Our hospital generally uses generic meds. That really aggravates some folks. God forbid they have to pay less for their medication. For the life of me, I'll never understand why people will argue against something that is obviously in their best interest.

That video I posted is closer to the truth than you know.

so, if they didnt work, drug companies wouldnt do then
and they tell in the ads to consult with your medical professional
and if they want to pay extra for that drug, let em

Which would be fine and damned dandy if it didn't drive the prices up for the rest of us.

It's bullshit. There is absolutely no need for DTC drug advertising. NONE.

fine, when you are the CEO of a drug company, you get to make that call
the government shouldn't be

 

[DiveCon]

I like ads for the ads themselves......obviously, if I make it a game to try and figure out the drug names. That doesn't translate to sales for me though, just entertainment. I'm thrifty and wily. Most of the things I end up buying never see the TV screen. If I like something, it's generally unusual. Or I'll find out how to make it myself.......I like what I like. A drug being advertised isn't likely to make me go bug a doctor.

hell, there are a lot i would never use either
but a lot of you women do
LOL
like the birth control drugs

 

[veritas]

I don't like birth control hormones, I think ya'll should take something........but don't get me started on how viagra is usually covered and BC is not............grrrrr.......

 

[DiveCon]

I don't like birth control hormones, I think ya'll should take something........but don't get me started on how viagra is usually covered and BC is not............grrrrr.......

sorry, i wouldnt ever take a BC drug
and especially not if they had the side effect risks you women have
and for the record, i wouldnt want my lady to either

 

[Emma]

In 1996, pharmaceutical companies spent about $59 million on DTC television ads, which for the first time was more than on ads in medical journals (Terzian 1999). Even with the amount of money spent on television ads increasing, this type of ad was still not a regular strategy of the industry in 1996. This was due to the fact that federal regulations made no distinction between print and broadcast ads, so the rules for print ads applied to all DTC advertising. This meant television ads were allowed, but had to list all side effects, which made it a difficult medium to advertise in. In 1997, the FDA issued draft guidelines on how regulations on prescription drug advertisements applied to advertisements broadcast directly to consumers on radio and television (GAO 2002; Terzian 1999). These guidelines enabled the use of short television commercials as an advertising strategy by requiring a mention only of major side effects and an additional source of information (i.e., a website, phone number, or print ad), as opposed to the prior requirement of a detailed listing of all side effects (Abramson 2005; Angell 2004; Crister 2005; Terzian 1999). This change in FDA rules and regulations led to a sharp increase in DTC prescription drug advertising (Belkin 2001; GAO 2002; Kaiser Family Foundation 2003)

The mechanism through which advertising directly contributes to increased utilization is by changing the nature of the doctor-patient relationship, from one where the patient goes to the doctor with an ailment and the doctor suggests a treatment plan, to one where the patient comes in with a request for a specific treatment plan (Bodenheimer 2003; Hollon 1999). Numerous surveys have found that people exposed to DTC advertising are more likely to request a specific drug, and that patients who request a specific drug are much more likely to receive a prescription, even when the doctor is ambivalent about the treatment plan (Bell et al. 1999; Kaiser Family Foundation 2001; Mintzes et al. 2003; Weissman et al. 2003; Wilkes et al. 2003).

DTC Prescription Drug Advertising

 

[Emma]

fine, when you are the CEO of a drug company, you get to make that call
the government shouldn't be

Go back to how it was regulated before '97. That will take care of it.

 

[DiveCon]

fine, when you are the CEO of a drug company, you get to make that call
the government shouldn't be

Go back to how it was regulated before '97. That will take care of it.

again, when you call the shots for a drug company you can make that move
but, be prepared to be fired by your board of directors when you start losing money

 

[Emma]

fine, when you are the CEO of a drug company, you get to make that call
the government shouldn't be

Go back to how it was regulated before '97. That will take care of it.

again, when you call the shots for a drug company you can make that move
but, be prepared to be fired by your board of directors when you start losing money

I said regulated. That's the FDA's call, not pharma.

 

[DiveCon]

Go back to how it was regulated before '97. That will take care of it.

again, when you call the shots for a drug company you can make that move
but, be prepared to be fired by your board of directors when you start losing money

I said regulated. That's the FDA's call, not pharma.

and the FDA allows it

 

[Emma]

again, when you call the shots for a drug company you can make that move
but, be prepared to be fired by your board of directors when you start losing money

I said regulated. That's the FDA's call, not pharma.

and the FDA allows it

Dear God.

Go back to how it was regulated before '97.

As in: The FDA needs to reinstate the regulations in place before '97.

 

[DiveCon]

I said regulated. That's the FDA's call, not pharma.

and the FDA allows it

Dear God.

Go back to how it was regulated before '97.

As in: The FDA needs to reinstate the regulations in place before '97.

lol
ok emma
get a move on
get er done

 

[Emma]

Don't think I haven't tried. Or that I won't continue to.

It's obscene what these damn companies charge for meds.

You saw the prices I posted above. Over $58 for 7 doses of the same damn medicine that you can get 30 doses of for $15. Why you defend that is beyond me...

 

[DiveCon]

Don't think I haven't tried. Or that I won't continue to.

It's obscene what these damn companies charge for meds.

You saw the prices I posted above. Over $58 for 7 doses of the same damn medicine that you can get 30 doses of for $15. Why you defend that is beyond me...

yes, it is obscene
but the solution is to have them change the same price to everyone
not have Americans pay all the extra cost
so, it would lower the costs to us and increase them to what it actually costs to the others

 

[veritas]

So the VA budget for 2010 is $112.8B, and the drug companies spent $57B+ on advertising in 2004???

That's over half the budget for the whole VA for 2010, not just health care. And that was 5 years ago.

And the drug companies spend more than twice on advertising as they do on R&D.

And advertising does not improve the efficacy or timeliness of treatment if a doctor has to spend time explaining/arguing with a patient about how an advertised drug may not be the best treatment for them.

AND the drug companies engage in relabeling and renaming drugs to gouge people, as well as resizing and manufacturing to gouge people for identical substances. AND they try to push out tried and true non patented drugs in favor of their more expensive new drugs. Some of which lead to class action malpractice suits......the big ones.

 

[Maple]

good for the nation than she was able to do as the governor of Alaska. I just can't wait until they try to pass Cap and Trade in the senate, that's her area of expertise. It will be fun to watch.

 

[Sinatra]

So the VA budget for 2010 is $112.8B, and the drug companies spent $57B+ on advertising in 2004???

That's over half the budget for the whole VA for 2010, not just health care. And that was 5 years ago.

And the drug companies spend more than twice on advertising as they do on R&D.

And advertising does not improve the efficacy or timeliness of treatment if a doctor has to spend time explaining/arguing with a patient about how an advertised drug may not be the best treatment for them.

AND the drug companies engage in relabeling and renaming drugs to gouge people, as well as resizing and manufacturing to gouge people for identical substances. AND they try to push out tried and true non patented drugs in favor of their more expensive new drugs. Some of which lead to class action malpractice suits......the big ones.

And Obama made a very secretive little back room deal with those drug companies...

 

[Gudrid]

What was the deal?