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Harpy Eagle
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Online influencer becomes fully-fledge university degree in its own right
Working as an online influencer has become a subject to specialize in, according to an Irish university's decision to include such studies in its curricula. A job that did not exist until recently, it has become a popular career among Generation Z young people looking to carve out a future by...
Working as an online influencer has become a subject to specialize in, according to an Irish university's decision to include such studies in its curricula. A job that did not exist until recently, it has become a popular career among Generation Z young people looking to carve out a future by posting content on Instagram, TikTok or YouTube, said South East University of Technology (SETU) in Carlow, 80 km from Dublin.
Course director Irene McCormick admitted that the idea came about after 350 applicants signed up for a “Digital Hustle” activity delivered by TikTokers and initially planned for 30 students. “It got incredible traction, we could see the appetite for more, so we expanded it to the undergraduate level,” said McCormick, a former television producer and director, now in charge of the four-year degree in ”Content Creation and Social Media.”
At first I was like WTF, then I figured, why the hell not. They have a degree for most everything else.