LeadRoundNose
Ol' Deadeye
Too damn funny.
Obama pollster: Reporters should stop covering polls in 2014
After a year of seeing President Obamas approval ratings plummet, the presidents pollster is offering a strikingly candid and pessimistic New Years resolution.
Reporters should go the next year without reporting any public polling data, Joel Benenson, president and CEO of Benenson Strategy Group, said.
His comments were made to reporter Mike Allen, who published them in his daily Politico Playbook morning newsletter on Tuesday.
Benenson explained that he thinks the polling often reported by news organizations lacks the proper context.
Asked his New Years resolution: Heres one with a variation, if mine is too extreme: Go one year without reporting any public polling data.
Rationale: Most public polling continues to be reported on strictly from a topline, horserace-type perspective that does nothing, or at best very little, to illuminate the news of the day.
Benenson offered an alternative if this is too strict.
Go one year without reporting any public polling data that doesnt provide in an in-depth analysis of the underlying dynamics that are truly shaping the data, he said.
If reporters actually did forgo reporting on the presidents polling data for a year, the next time the public would hear about Obamas approval numbers would be after the 2014 midterms.
Obama pollster: Reporters should stop covering polls in 2014 | The Daily Caller