Why would I have a contract to get support when most Windows problems are easily fixed with a system restore, and the ones that aren't are the ones where Microsoft is going to advise me to reinstall Windows anyway? That is the biggest advantage of Windows 8, you can reset Windows without reinstalling it.
Because system restore doesn't always work.
We had a problem where we had to use system restore twice.
Guys at work like free software so they installed a virus and it wouldn't let me install a virus checker. System restore was disabled as well. I am happy the lease was up so we could give that computer back.
I had a free Isp program damage my computer. The computer kept resetting the system registry where by the time I got done installing software, it would forget the installed software. Bet you've never had problems like that. Microsoft told me to contact my computer manufacturer but it wasn't the manufacturer's fault. It was software.
A Microsoft update at work took out our server. I.T. had to roll the updates back. When yoh have 80K invested in a server, paid support is not allowed on it. That is why there are I.T. guys. And when the boss is paying them, they aren't open to letting people play with it.