"The NAACP got on the front page this week because of a resolution condemning the tea-party movement for harboring racist elements.
A fight draws attention, but this use of moral outrage isn't as effective a tool as it was in the 1960s, when discrimination was more blatant, and we knew less about how our brains work.
The tea-party movement has racist elements that ought not be tolerated by its leadership.
But a lot of what hurts black folks and everyone else these days are the unconscious biases that drive people's attitudes and behaviors. Making people aware of those biases, or even better, exorcising them would help reduce the disparities that afflict our country.
The National Association for the Advancement of Colored People (NAACP), which has been fighting for equality for 101 years, has adapted to the times before.
It spent its early years fighting against lynchings and anti-black riots.
It evolved as the country changed, fighting for access to education and jobs. The U.S. has improved tremendously over that century, but the journey isn't complete.
Most Americans want nothing to do with racism. And yet something is still not right.
The explanation that shows up so often now in social science and brain science: unconscious bias. The garbage in our heads about blacks, women, gays, old people. Our brains have a set of stereotypes about everyone, some good, some bad, all with the potential to shape our thoughts and actions without a conscious thought.
Tests show 75 percent of white people and half of black people unconsciously associate black people with negative traits and white people with positive traits. (Take one of the tests yourself, implicit.harvard.edu.)
We need to talk about that more. It's usually not part of media analyses of incidents where race seems to be an issue. Incidents are reduced to a simplistic either it's racist or it isn't.
It may be frustrating, but research shows that mentioning racism or correcting someone's facts is likely to get the offending party to dig in his heels.
The Marysville School Board member who sent an e-mail about race and intelligence, backed off at first but then started sounding like his was still an argument that needed to be made.
He was not a racist, he said. Racist or not, if his thinking was shaped by ideas that are racist, that cannot have been good for the district.
He was on the board seven years before the e-mail. Waiting for someone to slip and then chastising them is no way to combat discrimination.
Making people more aware of how their brains work would help. And for groups like the NAACP, sometimes the best thing would be to address remedies directly to the unconscious brain.
Some politicians and most advertisers are good at crafting messages that bypass the conscious brain and lead us to feel good about their product.
The NAACP should figure out a way to do that. Drowning out negative images with positive ones has potential. It won't work on racists, nothing will, but it could help other people purge some of their negative filters."
Jerry Large | Unconscious bias is real challenge | Seattle Times Newspaper
This is a very thoughtful editorial and I agree with the sentiment.