There reliability issues are less than most American cars. The subsidy, $750 on a car costing from $70,000 to $160,000 is hardly significant. Much more so for the Leaf and the Bolt. As the cost of the batteries goes down, so will the price of the car. But the S and the X will always be luxury vehicles, the 3, and the Y, will be the ones that the middle class can afford new. And now that all major manufactures are building an EV, or even several EV's, there will be a wide choice and far more invested in better and more powerful batteries.