Here's some light reading:
June 27th, 2004 11:06 pm
NYT: Fahrenheit 9/11 is Highest Grossing Documentary of All Time!
By SHARON WAXMAN / THE NEW YORK TIMES
June 28, 2004
LOS ANGELES -- Michael Moore's anti-Bush "Fahrenheit 9/11" became the highest-grossing documentary of all time on its first weekend in release, taking in $21.8 million as it packed theaters across the country this weekend.
The movie, mocking President Bush and criticizing his decision to go to war in Iraq, was No. 1 at the box office, beating out the popular comedies "White Chicks" and "DodgeBall," which were playing on almost triple the number of screens.
Theater owners in large cities and smaller towns reported sellout crowds over the weekend, with numerous theaters declaring house records.
The phenomenal opening represented a decisive victory for Mr. Moore and for the Miramax movie executives Harvey and Bob Weinstein, who released the film independently after it was rejected by Miramax's corporate parent, the Walt Disney Company, as too political.
"We sold out in Fayetteville, home of Fort Bragg," in North Carolina, Mr. Moore said on Sunday. "We sold out in Army-base towns. We set house records in some of these places. We set single-day records in a number of theaters. We got standing ovations in Greensboro, N.C.
"The biggest news to me this morning is this is a red-state movie," he said, referring to the state whose residents voted for George W. Bush in the 2000 election. "Republican states are embracing the movie, and it's sold out in Republican strongholds all over the country."
Harvey Weinstein said: "It's beyond anybody's expectations. I'd have to say the sky's the limit on this movie. Who knows what territory we're in."
Mr. Moore's 2002 film, "Bowling for Columbine," had held the record for the highest-earning documentary until this weekend, taking in $21.6 million in its domestic run.
Market research leading up to the weekend had shown that the documentary would rank second or third at the box office after the two mainstream comedies. But "White Chicks" took in $19.6 million for the weekend on 2,726 screens, while "DodgeBall" took in $18.5 million on 3,020. "Fahrenheit 9/11," rated R, was released on 868 screens.
Read more here:
http://www.nytimes.com/2004/06/28/movies/28BOX.html