What factors are the most important to voters when casting their ballots for political choices? I stand with the 83% who voted in this national telephone survey of 1000 Likely Voters.
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Americans are model voters when you ask them what motivates their voting decisions.
Eighty-three percent (83%) of American Adults believe most of their fellow citizens are not informed voters, but most voters beg to differ in the latest Rasmussen Reports national telephone survey.
Conducted July 27-28, 2014
1* When you vote, would you say you are guided more by your head or your heart? Or do both play an equal part in your voting decisions?
2* Which is more important to how you vote - a candidate's positions or the political party he or she represents?
3* How important is a candidate's physical appearance to your vote?
4* How important is it to your vote whether a candidate is a man or a woman?
5* How important is it to your vote whether a candidate is the same race you are?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence
What Helps Voters Decide - Looks? Sex? Race? Issues? - Rasmussen Reports?
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Americans are model voters when you ask them what motivates their voting decisions.
Eighty-three percent (83%) of American Adults believe most of their fellow citizens are not informed voters, but most voters beg to differ in the latest Rasmussen Reports national telephone survey.
Conducted July 27-28, 2014
1* When you vote, would you say you are guided more by your head or your heart? Or do both play an equal part in your voting decisions?
2* Which is more important to how you vote - a candidate's positions or the political party he or she represents?
3* How important is a candidate's physical appearance to your vote?
4* How important is it to your vote whether a candidate is a man or a woman?
5* How important is it to your vote whether a candidate is the same race you are?
NOTE: Margin of Sampling Error, +/- 3 percentage points with a 95% level of confidence
What Helps Voters Decide - Looks? Sex? Race? Issues? - Rasmussen Reports?

