Well that's probably what you would say because that's what pertains to you. Fact of the matter is, some people ARE going to go to hell. The Bible says that the road to hell is wide, and many will take it, and that the road to heaven is narrow, and few will find it. So however that message is delivered makes no difference in the fact that yes, a lot of people are going to go to hell.
And the fact that you don't like hearing that people are going to go to hell is probably the same reason liberals don't like it. Liberals are just smart enough to know they're going to go to hell for all the things they believe should be, i.e., homosexuality, abortion, the desecration of holy matrimony by queers, etc.. Christianity stands in their way, and that's what the article points out.