☭proletarian☭;2006983 said:
Question about your example, though: Shouldn't the demand for BMWs also increase with a reduction in cost, since the main reason they sell in such low numbers is their higher cost compared to other vehicles? The overall demand for motorvehicles might remain unchanged, but the demand for a given line of vehicals would be influenced by the consumer cost of that line, no?
The elasticity of the demand curve changes with the price...ie the second derivative. Elasticity isn't constant, but businessmen who manage to maintain a high elasticity make billions (Bill Gates and Steve Jobs, for example)
Take two situations for the BMW:
1. BMWs cost $500,000 per unit.
2. BMWs cost $5,000 per unit.
In situation #1, increasing the price of the BMW by $5,000 will not change demand, as people who can afford $500k, can afford $505k. The BMW in that range is inelastic.
In situation #2, that same $5,000 increase will dramatically change demand, for obvious reasons. At this lower price, the market is far more elastic.
The natural elasticity of a good depends upon the settled market price, and the nature of the good. Essentials tend to be highly inelastic, while luxuries tend to be elastic. We may pass up on that $10 gallon of soda, but we won't pass up that $10 gallon of gas.
☭proletarian☭;2006983 said:
Wouldn't it be eggs that would actually be the other way 'round, as the over demand for eggs (more or less a staple food) would remain about the same. Sales, of course, would be influenced, but only because they effect the supply side of the supply/demand interplay.
So wouldn't it make more sense to lower the price on the BMWs, selling more at a lower profit margin, than the eggs, which are of a nature that demand is likely to stay high, even with an increase in consumer cost (within reason) across the entire market?
The problem is, that eggs are
not a necessity. If a eggs went from $1.50 a dozen, to $15.00 a dozen, people would stop buying them (including me).
When I say necessity above, I mean goods that are absolutely
essential to our survival. Gasoline is an excellent example, because our economy would crash if we ran out of gasoline. Clean water is another example, in that we'll pay
anything to avoid dying of thirst.
Though food is essential, there are far too many substitutes for the market to be inelastic. If eggs are too expensive, buy a cheaper food!